Effective Space Planning | Part 3- Taking the Plunge for Your New Space

optical space design, eyewear displays, office remodel, optical office design

Effective Space Planning | Part 3- Taking the Plunge for Your New Space

Finally, we get to part 3 (of 3) in our Effective Space Planning blog series and it is time to “take the plunge” on final decisions and see your dream become a reality! In parts 1 and 2 we discussed laying the ground work for the pre-design and worked through the design process. Now we will help you through the final steps and share with you how to prepare your new space for patients!

Final Details and Production

Once your space design has been perfected to the exact look you want, your design team will compile a formal quote and approval drawings. Take your time to review all the documents they provide for you. They should include a list of your color selections, final dimensions of the fixtures, and a general layout of the space and how it will look. As we have mentioned multiple times, taking your time up front to review all information allows you to avoid costly mistakes and change orders in the future! Keep in mind, your design team should provide you with cost estimations for things outside of their scope. Things like shipping costs to move the products from their location to your new space, as well as sales tax. We include these charges in our formal quotes, but not all companies do so make sure you account for these additional fees.

After you have given your design team the green light and submitted your down payments to get the project into production it is time for you to relax! That doesn’t mean you get to completely check out, but your level of involvement on the day to day will decrease. You still need to be available for questions and we recommend you communicate with your contractor on a regular basis to stay informed on the progress of the build out. It is important to also note…things may change (and that’s ok). Delays are not uncommon at this point in the process, and often the delays are out of the hands of your design team and contractor. The city can delay projects (due to permitting) or materials can be backordered from suppliers, there are a myriad of things that can change timelines. Don’t get discouraged if this happens and know that your teams will do everything they can to make sure the project runs smoothly and on time!

Reaping the Benefits of Your New Space

Once your space has been built out and all the fixtures installed it’s time for you to put the finishing touches on! Prepare your space for frames and create the environment you want your customers to experience. A well done new or remodeled space can often lead to a 20% increase in your average selling price for eyewear, and great client experiences lead to success for your practice. Make sure to keep your frame displays organized and up to date; a clean, orderly, and well-arranged space is more conducive to sales. For our suggestions on how to set up your displays, check out Preparing Your Space for New FramesFollow the Leader? Trends in the Industry, and The Sales Magic of Display.

We also recommend having a grand opening (or reopening) to bring your community and patients together. Events like these are a great way to create a connection with your patients that extend beyond the exam room. Your patients will appreciate the time to mingle with other patients and see your new office!

Beyond Your Finished Space

Once the build out/remodel is done it is important that you do not become complacent. It is vital that you stay up to date on your promotional materials and feature walls. Mixing things up and keeping your displays fresh will ensure your patients continue to be impressed and inspired when they visit your office.

We hope our Effective Space Planning blog series has helped you feel more confident in your upcoming (or potential) design project! We are happy to answer any questions you may have and welcome you to reach out to us!

Effective Optical Space Planning | Part 2- Realizing Your Vision

optical space design, eyewear displays, office remodel, optical office designPart 2 | Realizing Your Vision

In Part 1 (Laying the Groundwork and Setting Pre-Design Expectations) we discussed finding your dream team, creating a budget, and developing a realistic timeline to ensure your project is set up for success. In Part 2 we will be discussing the design process, realizing your vision for the space, and next steps.

Finding YOUR space!
Picking the right space for your business is a key component of being successful! Do your research when considering certain spaces or cities. Location is key…think about finding a space where you can bring in new clients, satisfy already established clients, and grow your business (even if that isn’t in your plans- you never know where the future may take you).

We recommend contacting local organizations in the cities you are considering, like City Hall or Chamber of Commerce. Organizations like these can provide you with answers to questions you have about the city, as well as share with you current listings of locations for rent/sale. It can also be a great opportunity to establish a relationship with key contacts at the city. We had a client who followed our advice and built a relationship with the Business Development group in their city, and through the relationship was able to avoid delays when issues arose in the permitting process for an existing space they were renovating.

Realizing YOUR Vision!
Once you have selected a space the real work begins. This is when you will begin working with your DREAM TEAM! As mentioned in Part 1 it is very important to pick a team you feel confident in! It is their job to help you develop your vision for the space.

Starting the design process with brainstorming sessions and “pinning” is very important. Scrolling through images of spaces you like and don’t like will help you realize the look and feel you want to create for your business. Create boards on websites like Pinterest with all your ideas! If you don’t have Pinterest, no worries! Do a quick google search for “Optical Space Design” and see what pops up! Once you find a few spaces you like, take screenshots and show your design team! At this point in the design process no idea is a “bad idea”, the more ideas the better as it will help you narrow down exactly what it is you are looking for.

After you have thoroughly browsed for ideas, the next step is to get picky and narrow down what you want for your space- this is the time to get serious. Think about things like theft deterrence (do you need it?), the amount of storage you would like to have, how many frames you want to display, etc. Thinking about these things ahead of time will save you time and money as you narrow down the design.

Developing YOUR Space
Optometry has changed in many ways over the last few years and perhaps the most important consideration to be given when designing a layout is the list of rooms you need to establish efficient process and business flow. Ask yourself things like… “How many exam lanes do I need?”, “Do I need to make special provisions for equipment?”, “How big of a break room does my staff need?”.
[Not sure which questions to ask? Check out our Design Survey for a few ideas!] Thinking about these things before you start the layout process will help you establish a general process flow that your design team can expand on. A well thought out professional space can eliminate the need to move later if sales volumes increase beyond initial expectations.

Once you have a general space layout, think about the dispensary (“sales”) environment you want to create. Keep in mind…a clean, neat, and well-arranged space is more conducive to sales. Do not try to overwhelm the space with too many frames. We could go on and on with advice on how to display frames, but for the sake of this post we will just include links to some of our other blog posts on the subject.
Preparing Your Space for New Frames
Follow the Leader? Trends in the Industry!
The Sales Magic of Display
Answers to you FAQS
Your New Office

Your design team should meet with you to evaluate your business needs then help you decide what the most efficient flow and design for the space will be.

Drawings, Permits, and Building
After the layout has been developed and your design direction has been solidified it is time for the project to begin “on paper”. Your design team will work with you to develop drawings of the space and you will begin to see your vision become a reality. But you aren’t done just yet…next you will need to satisfy the requirements of the municipality in which you are located and the building landlord’s conditions. Requirements often include building permits, which involve an architect’s stamp and submittal to the city. Not all projects need permits. Prior to beginning your design project, it is important to check with your landlord and/or contractor to see what all is required.

Take a deep breath and don’t forget it’s about YOU!
This all can seem a bit overwhelming…rely on your dream team- they will walk you through all the necessary steps to make sure your project is a success. As a design client it is easy to lose sight of the bigger picture. All this hard work will pay off in the end; you are opening a business/or remodeling an existing space and that is exciting! Don’t forget in the hustle and bustle of it all, this really is about you. Your design team is there to help you, the contractor is there to build the space for you, the owner of the business is you.
– Be involved. It is important that you are very involved from the get-go. It may seem like a lot of time and energy up front, but it will pay off in the end.
– Think about your budget. Be realistic, know your budget and stick to it! The team you work with should work within your budget to get you the look you want without compromising the budget you have set. There are many ways to make designs more cost effective.
— Get non-locking rods vs. locking rods
— Utilize panel layering– instead of a laminate panel with an added acrylic panel and frame supports just do an acrylic panel with frame supports, or perhaps just a laminate panel with frame supports.
— Color selection/materials– choosing a “standard” color or a less expensive material can help with overall costs and often the change isn’t even noticeable!
– Take your time. Taking extra time up front and not rushing through the steps can save you countless dollars once you start building. (Your New Office).
– Stay organized. You don’t want to be the reason your project gets behind schedule. Make sure you set aside time to review drawings or communications from your design team and contractor. This is a very important part of the design process to ensure the team is building the exact space you want.

Check back in for Part 3 to learn about taking the plunge and preparing your space for business!

Effective Optical Space Planning | Part 1- Laying the Groundwork

Eyewear display, optical space design, optical space remodel, design and build, eyewear displays

Part 1 | Laying the Groundwork and Setting Pre-Design Expectations 

Almost every conversation we have with new design clients start with “Where do I begin?”. We totally get it… the design process can be a bit overwhelming for someone who has never done it before. That’s why we are here to help!

In this three-part blog series, we will discuss the main questions and concerns clients have when starting the design process.

Now let’s get started by laying the groundwork and setting realistic pre-design expectations, timelines, and budgets!

Picking your Dream Team

Choosing the right “team” to work with is one of the most important decisions you will face throughout the design and build process. You want to make sure you pick a team that sees your vision and helps you accomplish your goals, while still being able to have the “tough” conversations when your ideas might not be the best course of action.

Your dream team should consist of a banking institution for financing, a design and manufacturing team, and a general contractor. For more advice on picking the right team visit our Wanting to Create a New Space? blog post.

Solidifying Financing and Creating a Budget

Your banking institution will solidify your financing and help you come up with a realistic budget for your build out. Not having a proper budget is the single biggest mistake that anyone can make when starting the design process. The second biggest mistake is thinking you can do it cheaper than people that do it professionally all the time. After 40+ years of manufacturing and construction experience, we have seen there are too many variables to define for someone to effectively work to an unrealistically low budget. Banks that do practice loans are a great source of “logical” information for construction and fixture budgets. They see the original budgets that loans were granted for and then have the data for the actual payments made. (more in our Answers to your FAQs blog post).

Unfortunately, we don’t have a one size fits all budget calculator but there are some industry averages you can work off to give yourself an idea of ranges.

Overall you are looking at $140-$180/sq foot, but keep in mind you will want to allow for some extra wiggle room in budget. There are always costs that you don’t expect (i.e. permit submittal fees, printing fees, etc.). Again, these are just averages so do not base your entire budget off this. You will want to get estimates from each of the trades to get a better idea of budget.

Creating an Initial Timeline for your Project

Make sure your give yourself PLENTY of time to complete your project. Rushed projects are usually never done as cost effectively or as thoroughly as they could be. Throughout the project your timelines may change, but it is imperative that you have an initial timeline to work from.

Here is an example of an estimated timeline we give our clients. Just as with the budget discussion, these are just estimations and your specific project timeline may vary.

  • Initial Design: 3 – 6 weeks (dependent on your speed of approvals)
  • Permit drafting: 1 – 2 weeks
  • Permit approvals (depends on the city): 4 – 6 weeks
  • Production & Construction (typically done simultaneously)
    • Production of fixtures and casework: 6 – 8 weeks
    • Construction (depends on the complexity of the build out): 8 – 10 weeks
  • Shipping/Pick Up: 2 – 5 business days
  • Installation: 1 week (depending on the complexity of installation)

Overall you are looking at about 5-7 months and that doesn’t include any of the time needed for discussions with the landlord about the lease or waiting on financing from your lender. Again, it is very important that you give yourself enough time to complete your project. Taking time up front and being involved through the design process will give you comfort knowing that when construction starts, you can stay focused on what you do best- eye health and fashion! (more in our Your New Office (Part 3) blog post)

Stay tuned for part two in our three-part series on Effective Space Planning!

Best Selling Eyewear & Optical Displays at Vision Expo East 2018

For those of you who were not able to make it to the Vision Expo tradeshow in New York (or if you made it to the show but need a refresher) we wanted to share the products that were best sellers among the show attendees!

Delta Shelf System

optical display, frame displays, eyewear displays, shelf displays

The perfectly lit display! With its 10” deep shelves and inset LED light strips the Delta shelves are the perfect attention grabber! There are 2 variations to pick from; the 3-shelf option which is best when you already have lighting from above or the 4-shelf option that is a great way to illuminate all the shelves while still having a space above for marketing materials! The Delta shelves works best mounted to laminate wall panels!

Acrylic Panels

eyewear displays, optical frame displays, acrylic panels, optical space design

Acrylic panels make the perfect addition to any office for a feature display area or the entire space design. They are available in a wide range of standard sizes but are also customizable! Ice Cubes and Ice Panels come in frosted clear or frosted green and can be mounted directly to drywall using our aluminum finish standoff mounts or pair nicely with laminate wall panels to give you more depth and flexibility.

Countertop Frame Trays

optical frame display, eyewear display, frame trays

Visual Presentation is the cornerstone of effective merchandising. Whether you are creating collections of eyewear to display under glass counters or presenting high end eyewear to your clients, our collection of suede frame trays provides the perfect arrangement.

Contact Lens Dispensing Tables

dispensing table, optical space design, optical space furniture

Space limitations are what we see all the time when it comes to contact dispensing.  To help resolve this problem, we have combined the workhorse features of our Classic Dispensing Table with the addition of a tissue dispenser and two stainless bowls for fast and clean trials.  A single drawer on the dispenser side of the table allows for any forms or aids needed in the dispensing process.

Floating Systems

optical space design, floating eyewear displays, window displays, optical window displays, frame displays

Floating boxes and floating glass shelves have always been a customer favorite! They provide a great way to subtly divide a room, establish customer shopping flow, and create a unique window display that draws customers in! Our newest floating box collection is our Flight Boxes, available in many different configurations and styles including our open front concept for easy access or locking doors for theft

Rods

eyewear displays, frame display rods, optical space design, ennco.com

Our three most popular frame rods are by far the Mino, Alumina, and Seattle Slim! All three provide a clean and modern presentation to showcase frames, whether directly on the wall, on acrylic panels, or mounted to laminate panels! While the Mino and the Alumina provide the ability to lock the frames, the Seattle Slim gives the flexibility to remove nasal as you sell frames or rotate the frames to showcase temple details.

We hope you enjoyed the recap of our best sellers from the show! Visit our website www.ennco.com to purchase your own displays today!

Rods VS Shelves… Which side of the debate are you on?

In many of today’s optical retail environments there is a debate on whether the frames should be displayed on shelves or on rods? Well the answer to that is different for everyone, but we hope this post helps you decide for yourself which side of the debate you are on!

Rods Vs Shelves

Shelves

Shelves can be glass or wood, they can be long or short, they can be tight or spacious, there are so many different configurations but they all have the same main attributes. The allure of shelves is that they are the new “in thing” in the optical industry. It seems that no matter where you go shelves have made their way into the frame displays around the world!

Pros:

Optimizing your horizontal frame space! Having shelves allows you to utilize space to the right or left of the frame, creating the perfect opportunity to show marketing materials for a specific frame. Place a plaque with the price or the frame manufacturer’s logo next to the exact frame you are trying to sell.

Flexibility in your design from day to day. With shelves you can change up the way you present the frames at any given moment. If you sell a frame and don’t have inventory to take its place, no problem!

Be the latest and greatest! As mentioned it seems like ALL optical stores these days have shelves as their main point of sale displays. They create a very modern, clean, and sleek look for your dispensary.

Shelves

Cons:

They are a perfectionist’s nightmare! You will have to line the frames up on the shelves just right, and if even one is slightly off kilter you will notice from a mile away. One way to get around this is to do more spacious shelves and use countertop displays to showcase the frames.

If you love cleaning and cleaning often, shelves are the displays for you! Since there is so much horizontal surface area you will need to dust more often than you would with rods. Ways to get around dusting each week is to get frosted glass shelves or if you are doing wood shelves do a lighter color so that the dust is less noticeable.

Rods

Rods seem to be the “old faithful” in the display industry and aren’t on their way out any time soon. Just as with shelves there are many different styles and configurations, so it is easy to find the style that fit your needs.

Rods

Pros:

Set it and forget it! With rods, once you spend the initial time to put the frames up your done. They do not require you to “change the display” and they do a great job of keeping the frames in the exact spot you placed them. This has the potential to also be a con…

More time with your patients. Not only do rods require FAR LESS cleaning, they also create a selling opportunity for the optician (I’ll explain this more in the next point).

Lock ‘em up! Rods give you the ability to lock the frames. This is great for expensive frames or if you have theft in your area. Although it may seem that locked rods will deter patients from trying on or viewing the frames, on the contrary it creates the perfect opportunity for the optician to make a sale when they unlock the frame for the patient.

More inventory for less money! With rods you can showcase more frames in the same amount of space, and for less money. As an example, see the two combinations below. The Mirage shelf system holds 40 frames and is about $30/frame, whereas the Mino rod system holds 64 frames and is only $14/frame.

Mirage vs Mino

Cons:

Less versatility can be boring. Although for some it may be a pro, with rods you have less flexibility for the presentation you create. The frames will be displayed vertically and for the most part will not change locations. One way to get around the monotony is by accessorizing, adding a mirror or a sign can break up the frames and create the perfect stage for marketing materials.

Density of frames can be overwhelming. When rods are installed one right next to the other, the number of frames your patient can choose from could be a lot to take in. Having small groupings of rods, splitting panels up with mirrors, or adding signage can help your patients organize their thoughts and shopping patterns.

Was I able to sway you one way or the other?

After reading some pros and cons, I hope you were able to decide which style of display is right for you! Perhaps the best suggestion is to do some of both! Often in the optical space designs we put together for our clients we blend both styles to create a cohesive layout that has unique design elements and gives the client the ability to customize their space to suit them! Either way you lean, let us help you create the perfect displays for your practice.

 

2017 Product Recap!

Every year we put together a list of the most popular items that sold throughout the year. This year we are showcasing 12 items that were our “top sellers”. 2017 at Ennco was a big year for expansion. We expanded our current product offerings and created new products based on some of our top sellers. Among them are the complete wall systems, floating systems, and dispensing tables. We are looking forward to 2018 and the new products that we will be launching to expand our brand and satisfy the needs of our amazing customers!

Acrylic Wall Panels

Acrylic Wall Panels

Our sleek, clean and modern Ice Cube & Ice Panel Displays are made to give you the ICE and METAL look that is “in” today. Ice Cubes and Ice Panels come in frosted clear and frosted green, and can be mounted directly to drywall using our aluminum finish standoff mounts or have us supply you with laminate wall panels to give you more depth and flexibility.

Ice Cube: The Ice Cube provides the aesthetic backdrop of the acrylic panel as well as the frame holder all in one. The aluminum finish nasal peg holds the bridge securely and the oval holes gently cradle the temples.

Ice Panel: The Ice Panel is made to accommodate numerous display options, metal rods (locking or non-locking), acrylic rods, or the flight system! Just pick out your favorite display option and add it to the Ice Panel for an eye-catching display.

These panels make the perfect addition to any office for a feature display area or the entire space design. They are available in a wide range of standard sizes, but are also customizable! For more information on the Acrylic Wall Panels visit our website https://www.ennco.com/dispensary-furnishings/wall-panel-systems/acrylic-wall-panels/.

Complete Wall Systems

Complete Wall Systems

Separating frames by collection, gender or style and combining this with storage and other options has never been simpler.  Our Complete Wall Systems are available with a vast amount of display options and customizations to make your dispensary work for you and make it the perfect selling environment!

For more information about our Complete Wall Systems visit our website https://www.ennco.com/dispensary-furnishings/complete-wall-systems/.

Floating Systems

Floating Systems

Elegant, jaw-dropping displays begin with our “floating” systems. Use our Floating Glass Shelves—highly polished or frosted, aligned or staggered—in your storefront window, against a wall, or to divide a room. Decorate them with colorful, fashionable eyewear and accessories, and watch the shoppers be drawn in. For even more drama, install our Floating Box System which is especially effective at providing a great way to subtly divide a room, establish customer shopping flow, and create a unique window display that draws customers in!

For more information about our Floating Systems visit our website https://www.ennco.com/dispensary-furnishings/floating-systems/.

Mino Rods

Mino

The Mino is the locking standard by which all others are judged. The Mino aluminum rods come with durable locks that unlock the entire rod at once or in a non-locking format.

The Mino frame display system is chic, durable and affordable! Matte aluminum finish is glitzy, yet understated—with slim polycarbonate temple supports that understate the shadows from lighting and soft rubber bridge supports to ensure your frames do not scratch. One turn of the key unlocks the entire rod. They can mount directly to the wall, in cabinets or on any of our wall panels.

For more information about the Mino visit our website https://www.ennco.com/wall-eyewear-displays/metal-displays/mino/.

Seattle Slim Rods

Seattle Slim

The designer approach to retail displays these days nearly always includes some metal, along with wood and acrylic. Our Seattle Slims™ rods create a minimalist profile that gives merchandise an upscale aura, surrounding them with the shine and shimmer that only brushed metals can provide.

For more information about our Seattle Slims™ visit our website https://www.ennco.com/wall-eyewear-displays/metal-displays/seattle-slim/.

Dispensing Tables

Dispensing Tables

Your dispensing tables are important pieces of your optical environment. It’s where you close the sale, where you get up close and personal with your customers. In addition to serving as a customer service spot, your dispensing tables and chairs should add beauty to your optical space. All our table designs do just that.

Do you prefer a sleek, tech style, traditional wood look, or something in between? We offer several options with different leg styles, multiple tabletop shapes and a wide variety of colors.

For more information about dispensing tables visit our website https://www.ennco.com/dispensary-furnishings/dispensing-tables/.

Cool Rod

Cool Rods

The acrylic Cool Rod can be configured to meet a wide variety of needs. Choose from 4 different nasal styles, 13 different colors, 3 mounting options, and 13 different length options…not to mention it is completely customizable so even if what you need isn’t “standard” we can do it!

For more information about the Cool Rod visit our website https://www.ennco.com/wall-eyewear-displays/acrylic-displays/cool-rod/.

Trays and Pads

Trays and Pads

Visual Presentation is the cornerstone of effective merchandising. Whether you are creating collections of eyewear to display under glass counters or presenting high end eyewear to your clients, our collection of suede and satin risers, frame trays and pads will add sizzle to your sales.

Our Presentation Trays are designed specifically to enhance the final delivery of your client ‘s new eyewear while our Tuxedo Trays fill the need for more mass presentation.

The Tuxedo Tray is a great way to show frame lines or a selection of colors and styles. It is available in single, double, or triple column trays for different sizing. The tray itself is wood wrapped in an artificial suede material and the frame dividers and floor are white satin.

Engaging visual presentation is key, let us help you with our wide variety of trays and pads! For more information on the trays and pads visit our website https://www.ennco.com/counter-top-displays/trays-and-pads/.

Snap Nasals

Snap Nasals

Although they only seem like parts, our snap nasals are very versatile. You would be surprised what you can do with them! Use them on our acrylic rods, or our metal rods, or even things you wouldn’t imagine…like PVC pipe! We had a customer do a totally custom display using some old pipe he had lying around and it looked great!

Whether you need these snap nasals to replenish rods you already have or to start a new project find them on our website https://www.ennco.com/wall-eyewear-displays/acrylic-displays/acrylic-spare-parts-amp-add-ons/.

Knock-Down Rotary

KD Rotary

Our Knock-Down Rotaries are a quick and easy way to add frame displays to a rapidly growing dispensary. It is shipped to you ready for a quick and easy assembly and features a lockable storage space in the pedestal. It provides space for 78 frames (either locking or non-locking) and the color can be customized to match your current displays.

For more information on our Knock-Down Rotary and our other freestanding systems visit our website https://www.ennco.com/dispensary-furnishings/freestanding-systems/.

Tray Elegante

9841

Your eyewear deserves to be placed on a pedestal, and gleaming Tray Elegante™ displays are designed to hold frames up to be admired by all. Available in 13 different colors and 3 different styles (singles, petite, and tall). The Tray Elegante™ provides the perfect presentation for any frame line and utilizes the space you have on countertops or shelves all while creating even more space!

For more information on Tray Elegante™ displays visit our website https://www.ennco.com/counter-top-displays/tray-elegante/.

Anglers

Anglers

Not all viewing angles on shelves are the same, some shelves are low while others are at eye level. We developed the Angler™ to maximize the number of frames showcased, while creating the perfect angle for each frame. We have two versions to address steep angles needed for a low shelf (the Low Angler™) and a straight on view needed for shelves at eye level (the High Angler™).

For more information about the Anglers visit our website https://www.ennco.com/counter-top-displays/anglers/.

LOCK ‘EM UP FOR SAVINGS!!!

Lock Up Your Frames

Every day it seems that we see Facebook or LinkedIn posts related to theft of eyewear in optical shops all around the world.  Well, Ennco Display Group wants to help you lock up your frames as well as lock down some savings for the holiday and year end.

Lock Up Your Year-End Tax Deductions

IRS rules for 2017 allow you take advantage of year-end tax deductions in several ways…and this is a great time to do it!  Under Section 179 expensing, you can elect to deduct “removable” personal property expenses up to $500,000 if your total acquisitions are less than $2,010,000.  (I don’t know any of us that will get to use this one!).  The rest of us can use the “new repair regulations” that allow you to expense “removable” personal property under the De Minimus rule up to $2,500 per item/invoice.  This rule covers things like small tools and equipment such as “DISPLAYS”.  If the items are “put into service” (screwed into the wall!) before Dec 31st, 2017 you should be able to use them as a tax deduction! ** Everyone has a different tax situation. Check with your own accountant to determine your best year end options. **

Lock Up Your Savings

To help with the ever-changing retail landscape we would like to offer you a special price on our most popular locking frame rods, the Mino and the Alumina! Take advantage of a 20% discount when you purchase the Mino or the Alumina…or BOTH! When you visit our website, you will see the retail price of the item with an awesome red slash through it and the new promotional price! Hurry up and take advantage of this offer while supplies last.

Starting today you can LOCK UP inventory, LOCK UP your TAX DEDUCTION and LOCK UP your SAVINGS with our special offer.

Don’t scare away your customers!

October can be a bit “spooky”… whether it be because of Halloween, the change in weather, or the sudden realization that summer is officially over. We find ourselves being cooped up inside (especially for all of us in Seattle!), which can often lead to serious evaluation of the environment where we spend most of our time…the office!

Do you look at your space and think…that’s outdated, I should really change out that display, or why did I buy that extra line of frames? If the answer is yes, then it’s time to update your space before you scare away your customers! Ok, that’s a bit dramatic… but they will really appreciate the new look and feel of your space!

Not all changes have to be big and grandiose! Here are some small changes that can be made to liven up a space:

  • New Signage: Adding signage can point your patients in the right direction, making it easier and more convenient to shop and find exactly what they are looking for!

Signage

  • Mirrors: Mirrors are the perfect addition to any space. They help to open up the space, but also provide the perfect canvas for your customers to view your merchandise.

Mirrors

  • Feature Displays: Creating hype for new products or a specific frame line can make all the difference when trying to make the sale. So, the idea of “showcasing” with a feature display is a great way to spice things up! (Check out these great feature displays for inspiration…. Flight Boxes, Luminato, & Freestanding Displays)

Feature Display

If you feel it is time for a big overhaul you could consider making some of the bigger changes:

  • New Dispensary Design: Creating a new space for your patients to shop and your employees to work creates an exciting and refreshed environment. Need help thinking outside the box?
  • New Displays: Even just updating your frame boards can create the look of a new dispensary without having to redo everything and start from scratch! With the help of our new “Complete Systems” it is even easier to pick out a new look!
  • New Accessories: Surprisingly, new space accessories (i.e. paint, flooring, seating, lighting, etc…) can make all the difference in the overall appearance of your space. Perhaps changing the color of your walls can create just the pop you were looking for!

Changes, whether large or small, can make all the difference when it comes to the way you present your business and merchandise to your patients! And just think…now is the perfect time to make these changes as we start rolling into the busy holiday season!

 

Preparing Your Space for New Frames

Whether you are preparing space for frames purchased at Vision Expo or just a new line, now is a great time to do some “house cleaning”.  You know…look for all those old posters, counter cards, outdated P.O.P and handouts that have been hanging out all too long.  Who knows, you may be amazed at how much dust you find when you move them around.

A clean, neat, orderly and well-arranged space is more conducive to sales. Every space I ever visit has old and outdated materials that have stopped even being seen by the staff working the sales floor.  No need to panic, this is just human behavior. Therefore, the introduction of any new line creates a great opportunity to simply look around with a critical eye and remove “something” such that the space can stay fresh.

My suggestions for how to introduce new frame purchases:

  • Create a small space or section of your display that is specifically for “feature merchandising”.
  • Give the representative from that line the opportunity to merchandise that space and only put their merchandise there. (Make it a 30 to 60 day opportunity)
    • If there is no representative, get all the P.O.P material you can from the frame manufacturer and dress the feature area with it (as well as) lifestyle materials that relate to the eye wear.
  • Be careful to show FEWER frames than more and make the staff aware that showing or directing people to this feature area will help you determine the impact of the styles, etc.
  • When frames are easily seen and touched, get consumer reaction and base your future purchases on it. HINT…this will help with all lines.
  • Lastly (since we are a display company), you need an area that is designated for easy use as a feature area. If you need this type of merchandising area, contact us or any display company that serves our industry.  Every one of us work hard each day to dream up new ways to help sell your product for you so that you have more quality time to spend with each patient.

Remember, clean, neat, orderly, easily seen and well-presented will make your investment in new frames pay off every time.

MULTI-OPTION PRODUCT CONFIGURATION NOW AVAILABLE

Redmond, WA, September 26, 2017–Ennco Display Systems debuts a valuable addition to their current ecommerce website in the form of a “product configurator” with a fully functional pricing module.

Jan Ennis, President, states that “this new functionality is the tip of the iceberg for showing complex merchandising options available from the company.  Ennco has been working for over a decade to find a solution to the complex problem of allowing clients to select a basic item and then add the complications of color, frame display options, storage options, lighting options and more.  While this new capability takes us much farther than we have been in the past, we intend to push these new-found capabilities even further.”

The first products available for configuration are available for purchase in the Dispensary Furnishings section of the website. Dispensing tables and complete panel systems are the first products to roll out with the new formats. Clients may shop options and price out the dispensing tables and wall panel systems as they are made available.  Select a style, color or finish, storage style, display style, lighting style and more all on one web page.  The limiting factor for additional product roll out is the amount of time to integrate the data points for remaining products and creating vast amounts of images to help clients visualize each step of the ordering process.  Stay tuned as they continue to add more products to their ever-growing list!

About Ennco Display Systems

Ennco Display Systems is a store fixture and office design company specializing in retail optical environments.  The Company’s products and services are designed to aid both individual optical practitioners as well as non-optical retailers of eyewear in creating the most effective visual presentations.  The Company’s offerings include both architectural and product design as well as the fixture and casework solutions needed to optimize customer interest and balance practical concerns.