Refresh for Summer!

Creating Rays of Sunshine!

Summer is almost here. The kids are almost out of school and there is more sun than clouds. Does your optical space feel like it needs the brightness the sun is bringing to the outdoors? Is there a feeling of “blah” when you walk in the door of your office?

Now is the time to change that. There are several options available to bring a new sparkle of sunshine to your space. From changing the front window display to replacing the pictures on the wall to adding new lights to replacing your flooring, doing one or all of these can put a freshness into the office that will bring in that summer feeling.

Need a refresh invitation?

How long has it been since you changed the appearance of your front window display? Changing the look for all of those that pass by will be like standing out front and waving a sign “Come look at what we have for you!”

Installing a new floating box or shelf system, hanging a new lit graphic, or are all things that can refresh your window display and present a new face to your existing and potential clients.

How long has that poster been on the wall?

Changing your existing posters or adding new graphics can do a lot towards creating a new, more exciting space. Ask your frame reps for new artwork or graphics, and then have Ennco print it on an acrylic board which you can mount on the wall or hang in the window. Or get the artwork printed on a transparency, buy a lit graphic box from Ennco and either mount or display the lit graphic in your space for a “pop” of “sunshine”.

Not bright enough?

Summer can be a good time to add new lighting. The brightness of the outdoors can be overwhelming but it is also appealing and adding more light to your displays can help create that feeling inside.

Adding new display lights to individual panels or a complete track lighting system are ways to refresh and highlight your frames. Doing this for specific displays and areas within your space can create “spots of sunshine” that will attract your clients and even those passing by.

Looking for some new colors?

Tired of seeing the same faded look when you walk in the door? Painting your walls, adding new wallboards, or changing the flooring are all steps you can take to brighten your shop.

Any or all of these suggestions can bring a new freshness to your space that will linger beyond the summer season. If you would like help implementing any of these ideas, or would like to discuss ways to create some of your own ideas, let the design team at Ennco Display help bring that sparkle back to your space.

 

A Legend Retires

Ennco Display Systems, Inc. announces the retirement of Cy Furman

Redmond, WA, May 31, 2017– Ennco Display Systems, Inc. announces the retirement of designer Cy Furman after decades of service to the retail and optical industries. Cy founded and pioneered Magic Design and Visual Dynamics of San Francisco. Cy started in the retail display business, designing and furnishing displays of frameless glass showcases and units for department stores. Next, he expanded the offerings to jewelry and then discovered the optical industry in 1980 and realized that was where he wanted to focus. Even today, you can see some of his original works in stores across the country.

Jan Ennis, Ennco Display Systems, Inc. President said, “I had the great privilege and pleasure of working with Cy, along with his deceased wife Margaret and his stepdaughter Kim, for many years.  Although we were competitors for many years, we formed a relationship where Cy was teaching and I was intently learning when he joined our team at Ennco Display.  Cy was truly gifted in pulling together his vision of “THE TOTAL PACKAGE DESIGN” for each client.  The Total Package concept helped transition Ennco Display from being a supplier of specialty optical displays to a leader in complete architectural optical office design.”

While Cy is “officially” retired he is still in touch with all of us here at Ennco.  He continues encouraging and steering us with new ideas that we get to put into action.  We wish Cy all the best in this next adventure in his life.  If anyone wishes to send Cy retirement wishes, please contact us at Ennco and we will gladly pass them on.

About Ennco Display Systems

Ennco Display Systems is a store fixture and optical office design company specializing in retail optical environments.  The Company’s products and services are designed to aid both individual optical practitioners as well as “non-optical” retailers of eyewear in creating the most effective visual presentations.  The Company’s offerings include both architectural optical office design and product design as well as the fixture and casework solutions needed to create the most effective presentations.

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If you would like more information about this topic, please contact

Heather Bezanson

6975 176th Ave NE, Suite 350

Redmond, WA 98052

Office: (425)883-1650 X104

Wanting to Create a New Space?

Thinking about redoing your optical space? Or moving to a new space? What should the design be? Answering these questions as you work towards creating a new space can be a daunting process. Perhaps the first issue to resolve is who to approach and ask for help with the design and creation of the space. As you evaluate the various individuals and teams some of the critical questions to answer are:

  • Is this a person, or persons, I can work with?
  • Can they help me through the entire process?
  • How much will it cost just to get a design?
  • What are the hidden costs?

Taking the time to choose the right team in the beginning will be the most important decision you will make and can have the most impact.

Can I Work With YOU?

As you look for someone to work with on designing your new space it is important to remember that this will be “your” space, not the designers. You want to find and establish a team that is responsive to your needs and makes you feel that you are a part of the design, not just the occupant for someone else’s creation. Some of the things to notice as you proceed with selecting someone to work with:

  • Do they offer to come see your current space and how you work?
  • Have you seen any other spaces that they have designed? Do you feel comfortable in those spaces?
  • Are they responsive to your questions?
  • Are they equipped to help you through the entire process? Design, construction, installation, beyond.

After you choose a designer the process of creating your space on paper begins. Again, this is a process that you need to be involved in, from understanding and helping to create the flow; to having an open mind when the designer might suggest a different approach to a particular issue. If the design team asks questions, or raises issues that cause you to say “I never thought of that,” then you can have a sense that the team is thinking about “your” space and process. This is also the time when colors, finishes, displays, and furnishings should be considered and selections start to get finalized.

To Construction and Beyond

The design portion of the process is only the first phase. Now you need to satisfy the requirements of the municipality in which you are located and the building or landlord’s conditions. Depending on your location and design team there will be permit, bid, and/or construction drawings needed; the selection of a general contractor, interior designer, display manufacturer; the selection of fixtures, furnishings, and equipment, sequencing, and coordination. Again, some questions for the design team:

  • Will they produce the drawings for the permit? Bid? Construction? Do they have staff qualified to produce the documents required?
  • Will they help with the selection of a general contractor?
  • Do they have resources for selection of fixtures, lighting, flooring, seating, etc.
  • Are they ready to help with the design and layout of your display, exam rooms, lab space, etc.

If the answers to any of these questions are no, then you will have to expand your team to include those people necessary to complete the requisite parts of the project.

Wasn’t That Part of the Price?

The hidden fees and costs. I have deliberately left out any discussion about cost or budget until now. For most of us this is probably the most important issue, but it seems too often it is the one that is left out of the design discussion. So, as you re-read this post ask the question “what is the cost of this?” at each phase of the process. Incorporating this question into the process from the beginning will create a transparent atmosphere and effective process. Because everyone involved has one thing in mind – the creation of an exciting space for you.

If you are at the point of looking for a design team, or thinking about it, consider the team at Ennco Display Group. We can help with your space selection and design, are equipped to deal with permit drawings and bid sets; have connections with flooring, lighting, and seating manufacturers; and we design and build displays and casework for the optical space, exam rooms, lab, and other spaces in your optical practice.

Lighting the Way for Frames to Tell a Story- Press Release

Redmond, WA, April 24, 2017– One of the most common eyewear merchandising errors is poorly lit displays. Ennco has provided a fix to this problem with the development of their newest innovation in wall panel systems, the Delta Lit Shelf package. It utilizes hidden LED light strips to illuminate panel mounted shelves, creating the perfect lighting environment to showcase frames.

The Delta is available in two configuration styles, 3 and 4 shelf. The 3-shelf design is perfect for a space that has good overhead lighting, as it allows a seamless transition from the first shelf which will be lit by the overhead lighting into the 2 lower shelves lit by the inset LEDs. The 4-shelf option is ideal for a space with little to no overhead lighting. The top shelf is located at the full height of the wall panel and is not intended to be used for frame merchandise. The purpose of this shelf is to create a flawless lighting environment for the 3 lower shelves that display frames. The intention for the top shelf is to keep it open for a sleek look or as an additional location for marketing materials (logos, signs, or special decoration).

Dr. Jane Gan, owner of Briarwood Vision Center, recently worked with Ennco for the design out of her new optical space. The space with designed using the Delta shelf package and the feedback from Dr. Gan and her patients has been exceptional. Dr. Gan notes “The Delta shelves give us the ability to display our merchandise by brand, and helps us to tell a story behind the frames we are selling. The hidden lighting underneath the shelves make the colors of the frames really pop!”.

The Delta shelf package can be found at www.ennco.com, and for more information about Ennco’s design services, including the Total Package, visit www.ennco.com/optical-space-design or call (425)883-1650.

About Ennco Display Systems

Ennco Display Systems is a store fixture and office design company specializing in retail optical environments.  The Company’s products and services are designed to aid both individual optical practitioners as well as non-optical retailers of eyewear in creating the most effective visual presentations.  The Company’s offerings include both architectural and product design as well as the fixture and casework solutions needed to optimize customer interest and balance practical concerns.

 

Are Your Frames Walking Away?

Theft is often a reality for the retail industry and unfortunately the optical segment is not immune to that. Every business deals with theft in their own way, ranging from taking no action to putting every frame under lock and key. In this post, we will share a few ideas on how to avoid theft, including locking displays, increased service level, and even how your floor plan can mean the difference between theft or no theft.

Displays

There are many types of locking displays, from locking rods to locking showcases, chances are if you want a locking display you can find one that fits your needs. Locking rods have become increasingly popular in recent years, and one of our most popular locking rods is the Mino. It allows your staff to unlock an entire rod in a moments time, and yet still provides a sleek minimalist look and feel.

If rods aren’t your style there are several other options including showcases, display cabinets with back lighting, or perhaps floating window displays like our new Floating Flight Boxes or the original Floating Boxes.

FlightBox-Lock_TripleCable_NeutralTwill-r

With locking displays access to your merchandise is then dependent on the involvement of the staff. This created the dilemma of true valuable, is it more important to have more staff or accepting more loss from theft?

Staff Service & Education

This leads into our second suggestion for avoiding theft. In their recent post, The Optical Vision Site discusses the various ways that staff can help deter theft while creating a conducive environment for sales.

Education and training can empower the staff to be more aware of customer behavior and increase their recollection of current inventory, which in turn will allow more access for customers and increased control by the staff. As each staff member becomes more familiar with inventory they will notice what customers are interested in, allowing them to tailor their sales approach. It will also become more noticeable to the staff when something has gone missing. Frequent rearrangement and refreshing of the presentation and layout of your merchandise will also help with this (check out our post about Romanticizing Your Space!).

Design and Layout

Lastly, the physical layout of the space can be a major theft deterrent as well. Having less merchandise near the exit, putting the reception desk or an optician station near the door, or even creating an exit path that takes the customer past staff members are all simple ways to reduce the likelihood of theft. A mixture of displays, such as locking rod panels or floating display boxes, offer a secure environment with maximum exposure. Placing these more secure displays in locations that are more vulnerable (like the front door) while having other displays such as open shelves in other locations can also be effective.

These ideas can be tailored specifically for your business to create a theft deterrent environment. If you would like more ideas or help with your displays, design, or space layout contact the design team at Ennco!

Follow the leader? Trends in the industry!

Have you seen the latest _____? Did you get the newest _____?

Life seems to revolve around trends. We like to see, use, have the latest and newest, but as soon as too many of us have the latest and newest we are looking for the next latest and newest. At the same time there are those of us that have a preference for the tried and true.

This creates a dilemma for someone selling optical frames. Do I try to attract those looking for the latest and greatest or do I want to attract those that prefer the tried and true. How do we create a space that can appeal to those seeking the latest and newest without always having to change the space and, at the same time, maintain a space that also attracts those looking for the standards they have established and prefer.

There are several ways to approach this question. Having a space that is considered “timeless”, creating a variety of “mini” spaces, or using accessories that can be adjusted and refreshed to reflect the latest and newest.

Timeless

Some looks and the quality of certain items have created a standard of “timelessness”.  Using high quality materials and avoiding a look of clutter are two ways to create a look that will always appeal to the majority. Whether your space uses primarily shelves or rods or other types of display, if you are willing to invest in quality material and workmanship, your display will stand up to the test of time.

Mini Spaces

Within your space, the different ways and types of display can create an atmosphere that has an appeal to the different types of people that come in. The “Modular Wall Panel” system that Ennco has developed has a variety of fixtures and appearances that can be mixed and adjusted to your space in order to create a cohesive look while also incorporating several difference types of display.

Accessories

Just as you might change the look of your space to reflect the holiday or time of year, there are things you can do to change the appearance of your space and make it seem new and fresh. Moving accessories such as plants and chairs to new locations, making sure your signage and graphics are up to date, and rotating the feature displays are all simple ways to make your space new and exciting.

One of the ways that we can help is with the addition of lit graphic boxes. These can get mounted on the wall above your frame display and can enhance what is often a blank space with an attention-grabbing graphic.

For those of us looking for the latest and newest, it is always good to remember that someone has to start the trend. And, for those of us that have already established a standard, it is important to realize that even the classics can be improved and refreshed. If you have an idea or look that appeals to you, whether new or classic, and want to see it incorporated into your space, let the Ennco team help you make your idea a reality.

Shelf Magic PRESS RELEASE

A Returning Trend in Eyewear Merchandising

Redmond, WA, March 2, 2017– Ennco Display introduces two new glass shelving options to satisfy a returning trend in eyewear merchandising.  These new panel shelving systems are designed to give retailers maximum flexibility to show frames “Flat” on shelving or “Elevated” on countertop displays.  The COVE was designed to allow customers the ability to showcase their merchandise with counter displays and point of purchase materials. Ennco’s Tray Elegante, Showoff, and Angler displays are perfectly suited to maximize the number of frames shown on the deep 10” shelves the COVE series provides.  The MIRAGE was designed to create a boutique look with more shelves in a tighter array which allows for the perfect spread of horizontal minimalist frame presentation. The MIRAGE series focuses more attention on a single frame by providing a shallower profile of glass and less visible hardware.

MIRAGECOVE

Jan Ennis, President of Ennco Display, notes “Store fixturing is much like clothing styles…the methods change about every seven years. Frames held by wires, pegs, rods, panels and glass shelves have all been part of the changing style of display. Shelving is back in vogue as more point of purchase and counter displays have been made available to the industry”.

The COVE and MIRAGE shelf packages can be found on Ennco’s website and purchased directly from their new dynamic online ordering site www.ennco.com.

About Ennco Display Systems

Ennco Display Systems is a store fixture and office design company specializing in retail optical environments.  The Company’s products and services are designed to aid both individual optical practitioners as well as non-optical retailers of eyewear in creating the most effective visual presentations.  The Company’s offerings include both architectural and product design as well as the fixture and casework solutions needed to optimize customer interest and balance practical concerns.

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If you would like more information about this topic, please contact

Ennco at (425)883-1650

6975 176th AVE NE, Suite 350

Redmond, Wa 98052

Romanticize Your Space!

 

With Valentine’s Day right around the corner, our thoughts turn to romance. Flowers, cards, chocolate! Those images occupy our thoughts and most of the stores we enter. The appeal of this manufactured holiday is that buying flowers, chocolate, and cards will create more romance in our lives. Romance, however, can go beyond flowers, cards, and chocolate. The space and environment we spend our time in and where we conduct our business can also become a source of romance. I would like to use this post to explore several ideas on how you can make your space fresher, more appealing, maybe even more romantic!

9945L_Ennco

A fresh look can be the allure of a new accessory, the process of trying different things, or the tempting appeal of new spaces.

Accessories

Each of these ideas can be used to make your optical space more appealing. Adding a new accessory can bring a new focus to a particular display. The SpecRest, a new countertop display by Ennco (ennco.com), comes in several sizes, and can be used either singly or in a group for adding a fresh look to a shelf, counter, or window. Other ideas are adding a special item to group a set of frames around, rearranging your existing frames to highlight particular ones, or removing some of the frames temporarily to bring more focus to the ones that remain.

SR

Graphics

Graphics are another way to add interest to the space. How long have those posters been on the wall? Have you talked with your frame reps about new graphics? Getting new graphics and installing them in a light box on the wall, or hanging in the window can spark a new interest in your space. The people at Ennco can help you create each of these options and offer other ideas to add, change, or adjust your graphics and signage.

Windows

Windows are your eyes to the world. Whether it is rearranging your window, adding a new box or graphic, or completely redesigning the window display; the impression created can bring romance back to your space. Don’t have a lot of window space. Let the designers at Ennco help you design a series of lit Face Frame Boxes to create a window look on one or more of your walls.

Trying something new or different often seems like a huge endeavor. Like most of us, it is easy to get into an established routine that we become comfortable with and the idea of change seems very daunting. The ideas presented here can be done in a series of small steps that can result in increased interest, appeal, and even romance for your space.

I encourage you to do something this month to change your space. Change your counter, window, or wall. Use one of the ideas from this post or contact the Ennco team to help you romanticize your optical space.

ENNCO.COM INTRODUCES NEW DYNAMIC ONLINE ORDERING

Redmond, WA, January 5, 2017– Ennco Display Systems, Inc. has completed the full release of their new online ordering site. With the addition of these new capabilities, customers can conveniently explore the site and easily order products, have ongoing access to special offers and discounts, and learn immediately about new ideas in optical space design. Personalized customer logins allow clients to manage multiple ship-to locations, track orders, build quotes and see real-time price and promotion information tailored to them. Their clients (ranging from single shop retailers to large multi-location corporate companies) have already experienced the benefits of the new site.

Jan Ennis, Ennco Display Systems, Inc. President said, “We had waited a very long time to be able to offer a fully integrated ordering solution for our diverse client base.  While this new platform provides tons of content, the big benefits to our clients are convenience and speed. Today’s trend is to order everything possible online because it saves time and is the most direct method possible. Of course, for complete office design & build, we still enjoy in-person connections with clients.”

About Ennco Display Systems

Ennco Display Systems is a store fixture and office design company specializing in retail optical environments.  The Company’s products and services are designed to aid both individual optical practitioners as well as non-optical retailers of eyewear in creating the most effective visual presentations.  The Company’s offerings include both architectural and product design as well as the fixture and casework solutions needed to optimize customer interest and balance practical concerns.

 

If you would like more information about this topic, please contact

Heather Bezanson

6975 176th Ave NE

Suite 350

Redmond, WA 98052

Office: (425)883-1650 X104

OUR UNIQUE VALUE ADD TO THE FABRICATION PROCESS

Taking your new office or remodel from concept to reality has a few very important steps.

#1). Figuring out your exact needs for the space (i.e. how your customers move about the space, your preference for location and size of exam rooms, and even how large you want the break room to be!).

#2). The design process, to decide on the look, feel, and function of your office. Not sure how to make that decision? Lucky for you we have an easy how to guide for reference! Click here for How to Start the Design Process.

#3). Last but not least, the main attraction of this post… THE FABRICATION AND BUILD OUT STAGE!

Not to toot our own horn, but there are a number of elements that truly set Ennco apart from our peers including but not limited to our years of experience in the industry, our use of the most advance technology, and finally our quality and attention to detail.

Industry Specific Experience

Would you hire a plumber to build you a house? NO…so why would you hire a local casework builder to create your optical space?

Every city in the country has at least one local builder and in many cases they are very good at what they do.  What they do, however, isn’t designing and building successful Optometry and Ophthalmology spaces. Your typical casework builder does a mix of local projects from kitchens in private homes to commercial cabinets in schools or government buildings. However, in optical spaces there are a very unique set of needs associated with the build and design. Our high level of experience in the industry allows us to make your space work like a dream!  We’ve heard many accounts of someone using the local cabinet/millwork provider only to discover there are horrible flaws in the logic used to build the space (i.e. work surfaces too high, frames displayed too low, low end materials used in an  industrial grade setting etc…).  What works in a kitchen will not carry over to a smooth running and profitable optical dispensary.  So we pride ourselves on the ability and know-how specific to the optical industry…no “faking it till you make it here”.

Most Advanced Technology

Nearly every machine in our fabrication shop is CNC (computer) controlled, meaning we can fabricate exactly what was drawn during the design process… cool huh?!? This ability allows us to really step outside the box and create truly custom displays that couldn’t be built by just anyone. Our computer rich environment means that we have fewer fabricators in our shop than many of our competitors.  Our small team is able to see each and every project from “cradle to grave” and we take a huge amount of pride in the quality of the finished product.  In a huge, labor rich factory any given employee may only see a tiny part of the puzzle but never actually see the finished product, at Ennco that’s just not our style!

High Quality and Unprecedented Attention to Detail

Remember the really cool CNC machines we talked about earlier? Yea…well the REALLY cool thing is they allow us to build casework and displays with an amazing amount of accuracy! We’ve removed the chance for human error in nearly every step of the building process which allows the fabricators to keep an extra close eye on the quality of the finished product and avoid costly mistakes. All of our casework is built above the standards for AWI cabinetry. We use thicker and stronger materials than most shops so the pieces you buy will last until you want to change them out rather than need to. It’s not uncommon to hear of spaces we’ve built that have been unchanged for 20 years. We also dowel and screw all of our casework and don’t use staples or nails on anything we build. This is a much more difficult way to build things but the quality of the finished product is second to none.

We hope you enjoyed this quick glimpse into the Ennco shop! Check back later for more posts like this and much more.