Lighting the Way for Frames to Tell a Story- Press Release

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Redmond, WA, April 24, 2017– One of the most common eyewear merchandising errors is poorly lit displays. Ennco has provided a fix to this problem with the development of their newest innovation in wall panel systems, the Delta Lit Shelf package. It utilizes hidden LED light strips to illuminate panel mounted shelves, creating the perfect lighting environment to showcase frames.

The Delta is available in two configuration styles, 3 and 4 shelf. The 3-shelf design is perfect for a space that has good overhead lighting, as it allows a seamless transition from the first shelf which will be lit by the overhead lighting into the 2 lower shelves lit by the inset LEDs. The 4-shelf option is ideal for a space with little to no overhead lighting. The top shelf is located at the full height of the wall panel and is not intended to be used for frame merchandise. The purpose of this shelf is to create a flawless lighting environment for the 3 lower shelves that display frames. The intention for the top shelf is to keep it open for a sleek look or as an additional location for marketing materials (logos, signs, or special decoration).

Dr. Jane Gan, owner of Briarwood Vision Center, recently worked with Ennco for the design out of her new optical space. The space with designed using the Delta shelf package and the feedback from Dr. Gan and her patients has been exceptional. Dr. Gan notes “The Delta shelves give us the ability to display our merchandise by brand, and helps us to tell a story behind the frames we are selling. The hidden lighting underneath the shelves make the colors of the frames really pop!”.

The Delta shelf package can be found at www.ennco.com, and for more information about Ennco’s design services, including the Total Package, visit www.ennco.com/optical-space-design or call (425)883-1650.

About Ennco Display Systems

Ennco Display Systems is a store fixture and office design company specializing in retail optical environments.  The Company’s products and services are designed to aid both individual optical practitioners as well as non-optical retailers of eyewear in creating the most effective visual presentations.  The Company’s offerings include both architectural and product design as well as the fixture and casework solutions needed to optimize customer interest and balance practical concerns.

 

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