DIY or DI-saster?

It’s all in the details! How many times have you walked into a space and the lighting wasn’t quite right or the carpet was a crazy shade of orange that did not compliment the walls. Many times, clinics fall prey to the idea “we can do it ourselves” or “I can find that on my own for cheaper”. Sometimes the added stress and energy needed to “DIY” just doesn’t pay off. Our advice… find a company that can do it all for you while keeping you involved in the process step by step.

We have developed our Total Package Architectural Design with that idea in mind. We want you to be involved every step of the way, from finalizing the layout and flow of your space to picking the color and style of the lounge chair in your waiting room. Every client has a different expectation of the level of involvement they have in their clinic build out or remodel. We have worked with clients who work with us to pick out every detail, and we have clients who show us one picture and tell us to “run with it” to pick out each detail for them. We enjoy working with both types of clients…it makes our job fun!

Here is a brief snapshot of some of the services provided in our Total Package Architectural Design:

Total Package Blog_800W

We work with you to learn your likes and dislikes, then from there create a cohesive design plan for your entire space! In the process we provide you with an array of color samples, design layouts, and fixtures then you pick your favorites! You make all the final decisions and we take on all the work of sourcing the products and getting you the best possible price.

Avoid the mistake of trying to do it all yourself. You have enough going on in your daily business, trust this to the pros.

Utilizing the Underdog! | Countertop Eyewear Displays

We’ve been wanting to write this blog post for a while now, but somehow something always comes up that seems “more interesting” so this gets pushed to the back burner. It is comically fitting for the topic of this post to be countertop displays, because that is often how they are perceived (“less important”). Countertop displays are usually overlooked when designing a new space or thinking about the overall environment for an optical store design. They are the “underdog” of the display world and yet they are incredibly useful to create a versatile and easily changeable display in the ever-changing world of retail. Hence the topic of this post…utilizing the underdog!

As mentioned countertop displays are often overlooked, but they are a great point of purchase marketing machine that utilizes space that would otherwise be wasted! Although we could spend this entire post just sharing ideas of how to use countertop displays, we will only be mentioning a few as well as give you some ideas to think outside the box!

Utilization
Displaying frame lines, making a last-minute sale at the reception counter, or taking advantage of countertop space on a dispensing table…the possibilities are endless!

Changeability: As I am sure you have heard before it is important to change up your displays, and often! Patients do not want to see the same thing every time they come into your office. Countertop displays are very versatile, movable, and interchangeable making them the perfect display for something new and exciting!

Knockdown capabilities: Newer onto the countertop display scene is the idea of “knock-down” countertop displays. They create opportunities that standard displays would not. Opportunities like easy storage when you sell all your frame inventory or compactibility for travel to events like tradeshows or client meetings.

Utilization of lower shelves and counters: A common misconception is that lower shelves and counters are off limits for displaying frames, when that is simply not true! There are many styles of countertop displays that thrive in that environment. Displays like the Low Angler or Pediment showcase the frames in an upward angle, presenting the product to the patient with ease.

However, keep in mind that countertop space isn’t just for eyewear displays. Counters can also be a great place to strategically place a mirror or point of purchase sign with marketing materials.

Think outside the box!
Get creative, think outside the box, and accessorize with things you wouldn’t expect. For example,…fall is coming up so let’s create a display around that! Imagine this, you have a floating glass shelf system in your window and you utilize a countertop display to showcase the frames (something like the Tray Elegante) and you accessorize by placing fall leaves, pine cones, and a mini pumpkin next to the display. This creates a unique environment for the display that draws the customer’s eye to the frames.

Even in the exam room there is a use… where do your patients put their glasses during their eye exam? Do they just set them on your counter? If the answer is yes, then you have the perfect opportunity to place something simple (like a single ShowOff) in the room for them to set their glasses on during the appointment. Similarly, this same idea works for hairdressers, massage therapists, and many other service industry providers who require their patients or clients to remove their eyewear. Adding this simple “luxury” for your patients shows that you care about their experience and it sets you apart from all the rest!

Think about your resale possibilities! Where do your patients set their glasses at night when they go to sleep? 9 times out of 10 they set them on their night side table…just think about the potential for scratching, crushing, or simply misplacing them when they don’t have a “home”. An easy fix for this would be a small countertop display (like the Tray Elegante Single) sitting on their nightstand. Or if they have multiple pairs of glasses in different colors and a ton of different sunglasses, there are many options for bulk storage as well! Things like Tuxedo Trays to put into a dresser drawer, a SpecSaver or Seattle Slim to put into a closet, or even a countertop rotary for the patient who has a different pair of frames for every occasion. Instead of purchasing these displays from big box retailers where the varieties and styles are very limited, give your patients the opportunity to purchase them from you! You purchase them from us, then resell them to your patients…it’s a win win for everyone!

Countertop displays come in many different shapes and sizes, chances are you will be able to find the perfect combination to suit your needs as well as the needs of your patients! They are a small investment with a big impact!

Add Space by Investing in a Starter Media Fixture

We love being able to host guest writers on our blog and we are very pleased to share a post written for us by Bridget Gaddis owner and lead architect for Gaddis Architect.

Add Space by Investing in a Starter Media Fixture.
By: Bridget Gaddis (post can also be found on Gaddis Architect)

Helping Retailers Succeed – Most every year the Small Business Development Center, in my case locally in Virginia, puts on an event designed to help retailers succeed.  I usually attend.  This year’s event was The Alexandria Experiential Retail Summit, experiential being the operative word.  Most of the discussion centered around primary marketing and selling communications, which are important, but only indirectly relevant to the design of a physical store.

Demonstrating Knowledge – Interestingly, when we broke into discussion groups more significant design issues were revealed.  In particular the need for flex space.  Retailers are finding it necessary to become experts.  Clients expect them to be masters of their particular product or service and further customers prefer to see this knowledge demonstrated, to the extent that a retailer must often become an educator.  One such resort type fashion retailer wanted to offer a mini class on how a particular brand of scarf might be worn to best advantage.  She assumed that this was impossible as she was “out of space” in her shop.

Retailers Sometimes Need Reminding – Clearly retailers occasionally need reminding that almost all floor fixtures can be mobile and mobility frees up valuable retail space within a store.  Simply by adding casters and rolling away some regular floor fixtures this owner, hoping to demonstrate how to tie her line of scarves, could easily free up enough space to stage and event featuring her product.F3-feature-1Invest in a Starter – Another, not to be overlooked, design issue is flexibility.  Indeed, there is a need for a highly adaptive store fixture suitable for use in many varied sets of circumstances, including options for accommodating the all important media.  This one is able to accommodate everything from a continuous video in a loop, to presentation options used to enhance a demonstration, to a basic TV in a waiting area.  It has vertical standards that can be used for shelving, a platform base for a computer, if required, and a simple backdrop made of glass or other merchandise display material like pegboard.  In addition to all this it is two sided, mobile, and has space to hide most cables.  It is a great starter for any retailer wanting to incorporate media and create that WOW moment.

F3-feature-2

Bridget Gaddis, is a Licensed Architect and LEED Accredited Professionnal practicing nationally, and locally in the Washington DC area. She holds professional degrees in both Architecture and Interior Design and has a comprehensive background in commercial retail design, planning and construction.  She has many years experience working for well known architects, developers and retailers.  In 2011 she started Gaddis Architect an independent practice in Alexandria, VA.  In addition, Ms. Gaddis has an interest in residential projects and is the author of Real People Don’t Hire Architects,” a blog about houses.

Pro Tips: Lease Negotiations

Let us start this post by saying, if you already know how to negotiate a lease you are ahead of the game! Most of the time, when tenants are planning to enter into a lease agreement with their landlord they don’t know what should be “included”. Reason being… no two leases are the same! When reviewing leasing documents, make sure you thoroughly review and fully understand every aspect of the terms. Don’t be afraid to admit you don’t know what you don’t know!

We suggest working with a leasing agent to make sure you are getting the most value out of your lease and that you are entering the best possible scenario for the new home of your business! On the same note, it is important to find a leasing agent you trust. They will be your “battle buddie” and should fight for you to get the best of the best in your lease agreement. Keep in mind, negotiating a lease for a new space (empty box) vs an existing space (remodel) is very different. For this post we will focus mainly on negotiating a lease for a new space that is being built from an empty shelf (or vanilla box as we call it).

With that in mind… we met with Dick Reed, owner of the successful SR Construction, to discuss what he has seen in the recent market regarding lease negotiations. We hope this post helps you understand where to start with lease negotiations.

Key Terms:
Furring: Typically a term for materials used in the construction of walls. Furring can be done with  wood, steel or other stud construction material. Furring is used to make space for insulation, or to level and resurface ceilings or walls.

Demising Wall(s): Are walls that separate a tenant’s suite from another tenant’s suite, or separate common areas in a building. Demising walls are typically found in retail strip center malls and commercial buildings with multiple tenants.

HVAC: Short for heating, ventilation, and air conditioning. The system is used to provide heating and cooling services to buildings. HVAC refers to anything from the heating/cooling unit, ducting, controls and the electrical hookup of those services.

Here is an example of a BEST-CASE scenario lease agreement. In additional to including all the items below, the landlord gave these tenants additional funds to put towards their space improvement.

What was included in the lease:

  • All HVAC equipment (including electrical hookup) with distribution lines (ducting)
  • 200 amps of power to the space (wired into a panel)
  • All interior and exterior walls furred and insulated
  • All demising walls completed up to the roof
  • Finished drop ceiling
  • Fire sprinklers (above and below the drop ceiling). Most landlords will provide the sprinklers for above the drop ceiling but not below.
    • Estimated cost to put in sprinklers below a drop ceiling in a 2,000 square foot space is about $13,500 [roughly 15 sprinklers are needed at $900/each].
  • All Plumbing (including water heaters)
    • For spaces that are part of a larger building, you may have “house” water systems already.

Here is an example of what we call a “BARE BONES” lease agreement scenario. In this scenario, the tenant got a roof, bare walls, and a front door with a $40,000 tenant allowance.

What was included in the lease:

  • Empty conduit. The tenant was responsible for putting in a power box and wires, which typically costs around $10,000.
  • Drywall and furring on the demising walls (interior and exterior) were not included.
    • All the walls had to be insulated at the tenant’s expense, roughly $16,000.
  • No HVAC equipment. The tenant had to purchase and install- at their own expense, about $15,000.
  • Water line was available, however the tenant had to purchase a hot water heater as well as the hook ups which cost around $1,300.

As you can see these different lease scenarios are vastly different! This is why it is important to educate yourself on what goes into a lease negotiation, work with a leasing agent, understand your wants and needs, and make sure you know exactly what you are willing to take on before signing a lease.

Items not discussed in the lease scenarios above but are important things to note.

  • Typically, landlords do not include bathrooms in a new space build out, however you are required to have at lease 1 (and most of the time 2) bathrooms in a space.
    • You can confirm the number needed with the building department in your city, but in our experience most spaces over 1,500 square feet require at least 2, but this varies by how your business is categorized by the building department.
    • Adding in an ADA bathroom typically runs about $5,000.
  • Requesting time. Most of the time you can negotiate with the landlord to give you a few months of free rent. This extra time allows you to get into the space and make any changes you need, or in the case of a new space build out all the walls and install your fixtures and casework.
    • Every landlord is different, so use “free time” as a bargaining chip!
  • Tenant improvement funds. Some landlords will give their new tenants money that they can put towards improvements to the space. This is a great addition to a lease that you can negotiate and it allows you to discuss your vision for the space with the landlord.

For a remodel of an existing space, many of the key concepts are the same for items you will want included (HVAC, Plumbing, Etc…). You may not have to “fight” as hard to get them all included, since they will most likely be there already. However, you will want to do a full inspection and if any repairs are needed, try to work those into your lease negotiation. Make sure in your lease that it is very clear who (you vs the landlord) is responsible when systems fail or need an upgrade (i.e. water heater, air conditioner, etc…).

We wish you the best of luck in your lease negotiations, and when you are ready to talk about designing the space and filling it with fixtures give us a call!

Rods VS Shelves… Which side of the debate are you on?

In many of today’s optical retail environments there is a debate on whether the frames should be displayed on shelves or on rods? Well the answer to that is different for everyone, but we hope this post helps you decide for yourself which side of the debate you are on!

Rods Vs Shelves

Shelves

Shelves can be glass or wood, they can be long or short, they can be tight or spacious, there are so many different configurations but they all have the same main attributes. The allure of shelves is that they are the new “in thing” in the optical industry. It seems that no matter where you go shelves have made their way into the frame displays around the world!

Pros:

Optimizing your horizontal frame space! Having shelves allows you to utilize space to the right or left of the frame, creating the perfect opportunity to show marketing materials for a specific frame. Place a plaque with the price or the frame manufacturer’s logo next to the exact frame you are trying to sell.

Flexibility in your design from day to day. With shelves you can change up the way you present the frames at any given moment. If you sell a frame and don’t have inventory to take its place, no problem!

Be the latest and greatest! As mentioned it seems like ALL optical stores these days have shelves as their main point of sale displays. They create a very modern, clean, and sleek look for your dispensary.

Shelves

Cons:

They are a perfectionist’s nightmare! You will have to line the frames up on the shelves just right, and if even one is slightly off kilter you will notice from a mile away. One way to get around this is to do more spacious shelves and use countertop displays to showcase the frames.

If you love cleaning and cleaning often, shelves are the displays for you! Since there is so much horizontal surface area you will need to dust more often than you would with rods. Ways to get around dusting each week is to get frosted glass shelves or if you are doing wood shelves do a lighter color so that the dust is less noticeable.

Rods

Rods seem to be the “old faithful” in the display industry and aren’t on their way out any time soon. Just as with shelves there are many different styles and configurations, so it is easy to find the style that fit your needs.

Rods

Pros:

Set it and forget it! With rods, once you spend the initial time to put the frames up your done. They do not require you to “change the display” and they do a great job of keeping the frames in the exact spot you placed them. This has the potential to also be a con…

More time with your patients. Not only do rods require FAR LESS cleaning, they also create a selling opportunity for the optician (I’ll explain this more in the next point).

Lock ‘em up! Rods give you the ability to lock the frames. This is great for expensive frames or if you have theft in your area. Although it may seem that locked rods will deter patients from trying on or viewing the frames, on the contrary it creates the perfect opportunity for the optician to make a sale when they unlock the frame for the patient.

More inventory for less money! With rods you can showcase more frames in the same amount of space, and for less money. As an example, see the two combinations below. The Mirage shelf system holds 40 frames and is about $30/frame, whereas the Mino rod system holds 64 frames and is only $14/frame.

Mirage vs Mino

Cons:

Less versatility can be boring. Although for some it may be a pro, with rods you have less flexibility for the presentation you create. The frames will be displayed vertically and for the most part will not change locations. One way to get around the monotony is by accessorizing, adding a mirror or a sign can break up the frames and create the perfect stage for marketing materials.

Density of frames can be overwhelming. When rods are installed one right next to the other, the number of frames your patient can choose from could be a lot to take in. Having small groupings of rods, splitting panels up with mirrors, or adding signage can help your patients organize their thoughts and shopping patterns.

Was I able to sway you one way or the other?

After reading some pros and cons, I hope you were able to decide which style of display is right for you! Perhaps the best suggestion is to do some of both! Often in the optical space designs we put together for our clients we blend both styles to create a cohesive layout that has unique design elements and gives the client the ability to customize their space to suit them! Either way you lean, let us help you create the perfect displays for your practice.

 

2017 Product Recap!

Every year we put together a list of the most popular items that sold throughout the year. This year we are showcasing 12 items that were our “top sellers”. 2017 at Ennco was a big year for expansion. We expanded our current product offerings and created new products based on some of our top sellers. Among them are the complete wall systems, floating systems, and dispensing tables. We are looking forward to 2018 and the new products that we will be launching to expand our brand and satisfy the needs of our amazing customers!

Acrylic Wall Panels

Acrylic Wall Panels

Our sleek, clean and modern Ice Cube & Ice Panel Displays are made to give you the ICE and METAL look that is “in” today. Ice Cubes and Ice Panels come in frosted clear and frosted green, and can be mounted directly to drywall using our aluminum finish standoff mounts or have us supply you with laminate wall panels to give you more depth and flexibility.

Ice Cube: The Ice Cube provides the aesthetic backdrop of the acrylic panel as well as the frame holder all in one. The aluminum finish nasal peg holds the bridge securely and the oval holes gently cradle the temples.

Ice Panel: The Ice Panel is made to accommodate numerous display options, metal rods (locking or non-locking), acrylic rods, or the flight system! Just pick out your favorite display option and add it to the Ice Panel for an eye-catching display.

These panels make the perfect addition to any office for a feature display area or the entire space design. They are available in a wide range of standard sizes, but are also customizable! For more information on the Acrylic Wall Panels visit our website https://www.ennco.com/dispensary-furnishings/wall-panel-systems/acrylic-wall-panels/.

Complete Wall Systems

Complete Wall Systems

Separating frames by collection, gender or style and combining this with storage and other options has never been simpler.  Our Complete Wall Systems are available with a vast amount of display options and customizations to make your dispensary work for you and make it the perfect selling environment!

For more information about our Complete Wall Systems visit our website https://www.ennco.com/dispensary-furnishings/complete-wall-systems/.

Floating Systems

Floating Systems

Elegant, jaw-dropping displays begin with our “floating” systems. Use our Floating Glass Shelves—highly polished or frosted, aligned or staggered—in your storefront window, against a wall, or to divide a room. Decorate them with colorful, fashionable eyewear and accessories, and watch the shoppers be drawn in. For even more drama, install our Floating Box System which is especially effective at providing a great way to subtly divide a room, establish customer shopping flow, and create a unique window display that draws customers in!

For more information about our Floating Systems visit our website https://www.ennco.com/dispensary-furnishings/floating-systems/.

Mino Rods

Mino

The Mino is the locking standard by which all others are judged. The Mino aluminum rods come with durable locks that unlock the entire rod at once or in a non-locking format.

The Mino frame display system is chic, durable and affordable! Matte aluminum finish is glitzy, yet understated—with slim polycarbonate temple supports that understate the shadows from lighting and soft rubber bridge supports to ensure your frames do not scratch. One turn of the key unlocks the entire rod. They can mount directly to the wall, in cabinets or on any of our wall panels.

For more information about the Mino visit our website https://www.ennco.com/wall-eyewear-displays/metal-displays/mino/.

Seattle Slim Rods

Seattle Slim

The designer approach to retail displays these days nearly always includes some metal, along with wood and acrylic. Our Seattle Slims™ rods create a minimalist profile that gives merchandise an upscale aura, surrounding them with the shine and shimmer that only brushed metals can provide.

For more information about our Seattle Slims™ visit our website https://www.ennco.com/wall-eyewear-displays/metal-displays/seattle-slim/.

Dispensing Tables

Dispensing Tables

Your dispensing tables are important pieces of your optical environment. It’s where you close the sale, where you get up close and personal with your customers. In addition to serving as a customer service spot, your dispensing tables and chairs should add beauty to your optical space. All our table designs do just that.

Do you prefer a sleek, tech style, traditional wood look, or something in between? We offer several options with different leg styles, multiple tabletop shapes and a wide variety of colors.

For more information about dispensing tables visit our website https://www.ennco.com/dispensary-furnishings/dispensing-tables/.

Cool Rod

Cool Rods

The acrylic Cool Rod can be configured to meet a wide variety of needs. Choose from 4 different nasal styles, 13 different colors, 3 mounting options, and 13 different length options…not to mention it is completely customizable so even if what you need isn’t “standard” we can do it!

For more information about the Cool Rod visit our website https://www.ennco.com/wall-eyewear-displays/acrylic-displays/cool-rod/.

Trays and Pads

Trays and Pads

Visual Presentation is the cornerstone of effective merchandising. Whether you are creating collections of eyewear to display under glass counters or presenting high end eyewear to your clients, our collection of suede and satin risers, frame trays and pads will add sizzle to your sales.

Our Presentation Trays are designed specifically to enhance the final delivery of your client ‘s new eyewear while our Tuxedo Trays fill the need for more mass presentation.

The Tuxedo Tray is a great way to show frame lines or a selection of colors and styles. It is available in single, double, or triple column trays for different sizing. The tray itself is wood wrapped in an artificial suede material and the frame dividers and floor are white satin.

Engaging visual presentation is key, let us help you with our wide variety of trays and pads! For more information on the trays and pads visit our website https://www.ennco.com/counter-top-displays/trays-and-pads/.

Snap Nasals

Snap Nasals

Although they only seem like parts, our snap nasals are very versatile. You would be surprised what you can do with them! Use them on our acrylic rods, or our metal rods, or even things you wouldn’t imagine…like PVC pipe! We had a customer do a totally custom display using some old pipe he had lying around and it looked great!

Whether you need these snap nasals to replenish rods you already have or to start a new project find them on our website https://www.ennco.com/wall-eyewear-displays/acrylic-displays/acrylic-spare-parts-amp-add-ons/.

Knock-Down Rotary

KD Rotary

Our Knock-Down Rotaries are a quick and easy way to add frame displays to a rapidly growing dispensary. It is shipped to you ready for a quick and easy assembly and features a lockable storage space in the pedestal. It provides space for 78 frames (either locking or non-locking) and the color can be customized to match your current displays.

For more information on our Knock-Down Rotary and our other freestanding systems visit our website https://www.ennco.com/dispensary-furnishings/freestanding-systems/.

Tray Elegante

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Your eyewear deserves to be placed on a pedestal, and gleaming Tray Elegante™ displays are designed to hold frames up to be admired by all. Available in 13 different colors and 3 different styles (singles, petite, and tall). The Tray Elegante™ provides the perfect presentation for any frame line and utilizes the space you have on countertops or shelves all while creating even more space!

For more information on Tray Elegante™ displays visit our website https://www.ennco.com/counter-top-displays/tray-elegante/.

Anglers

Anglers

Not all viewing angles on shelves are the same, some shelves are low while others are at eye level. We developed the Angler™ to maximize the number of frames showcased, while creating the perfect angle for each frame. We have two versions to address steep angles needed for a low shelf (the Low Angler™) and a straight on view needed for shelves at eye level (the High Angler™).

For more information about the Anglers visit our website https://www.ennco.com/counter-top-displays/anglers/.

LOCK ‘EM UP FOR SAVINGS!!!

Lock Up Your Frames

Every day it seems that we see Facebook or LinkedIn posts related to theft of eyewear in optical shops all around the world.  Well, Ennco Display Group wants to help you lock up your frames as well as lock down some savings for the holiday and year end.

Lock Up Your Year-End Tax Deductions

IRS rules for 2017 allow you take advantage of year-end tax deductions in several ways…and this is a great time to do it!  Under Section 179 expensing, you can elect to deduct “removable” personal property expenses up to $500,000 if your total acquisitions are less than $2,010,000.  (I don’t know any of us that will get to use this one!).  The rest of us can use the “new repair regulations” that allow you to expense “removable” personal property under the De Minimus rule up to $2,500 per item/invoice.  This rule covers things like small tools and equipment such as “DISPLAYS”.  If the items are “put into service” (screwed into the wall!) before Dec 31st, 2017 you should be able to use them as a tax deduction! ** Everyone has a different tax situation. Check with your own accountant to determine your best year end options. **

Lock Up Your Savings

To help with the ever-changing retail landscape we would like to offer you a special price on our most popular locking frame rods, the Mino and the Alumina! Take advantage of a 20% discount when you purchase the Mino or the Alumina…or BOTH! When you visit our website, you will see the retail price of the item with an awesome red slash through it and the new promotional price! Hurry up and take advantage of this offer while supplies last.

Starting today you can LOCK UP inventory, LOCK UP your TAX DEDUCTION and LOCK UP your SAVINGS with our special offer.

Preparing Your Space for New Frames

Whether you are preparing space for frames purchased at Vision Expo or just a new line, now is a great time to do some “house cleaning”.  You know…look for all those old posters, counter cards, outdated P.O.P and handouts that have been hanging out all too long.  Who knows, you may be amazed at how much dust you find when you move them around.

A clean, neat, orderly and well-arranged space is more conducive to sales. Every space I ever visit has old and outdated materials that have stopped even being seen by the staff working the sales floor.  No need to panic, this is just human behavior. Therefore, the introduction of any new line creates a great opportunity to simply look around with a critical eye and remove “something” such that the space can stay fresh.

My suggestions for how to introduce new frame purchases:

  • Create a small space or section of your display that is specifically for “feature merchandising”.
  • Give the representative from that line the opportunity to merchandise that space and only put their merchandise there. (Make it a 30 to 60 day opportunity)
    • If there is no representative, get all the P.O.P material you can from the frame manufacturer and dress the feature area with it (as well as) lifestyle materials that relate to the eye wear.
  • Be careful to show FEWER frames than more and make the staff aware that showing or directing people to this feature area will help you determine the impact of the styles, etc.
  • When frames are easily seen and touched, get consumer reaction and base your future purchases on it. HINT…this will help with all lines.
  • Lastly (since we are a display company), you need an area that is designated for easy use as a feature area. If you need this type of merchandising area, contact us or any display company that serves our industry.  Every one of us work hard each day to dream up new ways to help sell your product for you so that you have more quality time to spend with each patient.

Remember, clean, neat, orderly, easily seen and well-presented will make your investment in new frames pay off every time.

MULTI-OPTION PRODUCT CONFIGURATION NOW AVAILABLE

Redmond, WA, September 26, 2017–Ennco Display Systems debuts a valuable addition to their current ecommerce website in the form of a “product configurator” with a fully functional pricing module.

Jan Ennis, President, states that “this new functionality is the tip of the iceberg for showing complex merchandising options available from the company.  Ennco has been working for over a decade to find a solution to the complex problem of allowing clients to select a basic item and then add the complications of color, frame display options, storage options, lighting options and more.  While this new capability takes us much farther than we have been in the past, we intend to push these new-found capabilities even further.”

The first products available for configuration are available for purchase in the Dispensary Furnishings section of the website. Dispensing tables and complete panel systems are the first products to roll out with the new formats. Clients may shop options and price out the dispensing tables and wall panel systems as they are made available.  Select a style, color or finish, storage style, display style, lighting style and more all on one web page.  The limiting factor for additional product roll out is the amount of time to integrate the data points for remaining products and creating vast amounts of images to help clients visualize each step of the ordering process.  Stay tuned as they continue to add more products to their ever-growing list!

About Ennco Display Systems

Ennco Display Systems is a store fixture and office design company specializing in retail optical environments.  The Company’s products and services are designed to aid both individual optical practitioners as well as non-optical retailers of eyewear in creating the most effective visual presentations.  The Company’s offerings include both architectural and product design as well as the fixture and casework solutions needed to optimize customer interest and balance practical concerns.

Independence from your competition!

In today’s world of business, we are in constant competition not only with brick and mortar stores, but now with online ecommerce it makes it even more important to be unique. Stand out from the competition and gain independence from the ordinary with these simple yet effective ideas.

#1. Provide excellent customer service. I know you have heard that a thousand times, but it really is the most significant contributor to the success of your business. With consumers in today’s market, online is king and a they prefer to shop on their own time within the comfort of their own home. Hence why the world of online sales has skyrocketed! To compete with online retailers, it is imperative that you provide an amazing customer service experience that makes the customer want to come back. The great thing about online shopping is the convenience, but what online cannot provide is the face to face relationship that keeps customers coming back, use this to your advantage.

#2. Frequently change your offerings and the way you present your business. Whether it be changing images on your website, changing the graphics and signage you have in store, rotating promotions you offer, or even changing the look of your space with an update to your displays. Giving the customer a new “view” often helps them remember why they keep coming back. A great way to update is by adding a feature unit, something like the Luminato is a great choice. Not only are you adding more space to display merchandise, but it provides a stage for marketing materials and graphics.

Luminato

#3. Make it easy for your customer to shop. Retail businesses many times show too much merchandise and it can be overwhelming. It is important to find the perfect balance between the amount of merchandise that is right for your business and for the customer. Creating a comfortable, well organized, and easily accessible shopping environment for your customer will improve the profitability of your business. There are many great ways to do this, and below are just a few ideas.

  • Frame Trays: Trays can serve many purposes in an optical store, the obvious being as storage in a drawer or on a counter. But our favorite use of the Tuxedo Tray is as a “shopping” tray for your customer. Once they have a tray full of frames they can bring it to the optician full of potential sales.
    tuxedo_tray_10_frame_black
  • Ice Cube Panels: The Ice Cube is a great way to showcase a lot of frames while still being simple and organized. In addition, the open airy design doesn’t collect dust as much as shelves would…so less work for you when it comes to cleaning!
  • Mirrors: Mirrors are a simple addition that is often overlooked. How will your customer see the merchandise and the way it looks on them without mirrors? Exactly…that is why it is so important to provide mirrors whether they are wall mounted, rod mounted, or counter top mirrors.

By following these 3 simple steps, you will be making moves in the right direction to stand out and be “independent” from the competition. If you are interested in more ways to organize your space or looking for a new display, check out our website www.ennco.com (for the online focused consumer) or give us a call at (425)883-1650 to talk about your space!